How it began
After the 2019 general elections, I started a digital news YouTube channel called Mythri Media. It grew to about 2.2 lakh subscribers, but the money we earned from YouTube was very low. The venture made losses, and I eventually sold it. That experience stayed with me. I wanted to build a platform where people who are good at creating content could find brand opportunities and earn beyond platform revenue.
— Veera SanakaThe problem
A creator can build a substantial audience and still struggle to earn enough from platform revenue alone. At the same time, brands need a way to find relevant creators and assess their actual performance before deciding whom to work with.
What it does
Creators onboard by verifying their YouTube channels and Instagram accounts. Adency draws performance data through official platform APIs to build public creator profiles and present them in its marketplace. Brands can search, evaluate, select creators, and place an order through the platform.
- 01YouTube channel and Instagram account verification
- 02Performance data from official platform APIs
- 03Public creator profiles and marketplace discovery
- 04Brand search, creator selection, and campaign orders
Why I’m building it
The mission is to give good content creators another way to earn from their work, while making it easier for brands to discover creators through evidence about their audience and performance.
Explore the product
Adency’s official company updates ↗